Clutch★★★★★5.0 from founder reviews

We turn your expertise into authority online.

Daily content in your voice on X and LinkedIn, qualified prospects found for you, and outreach that fills your calendar. Hire better, close faster, charge more.

16 sales calls in his first two months.Brad Nelson, CPA · Striker Finance · Client-reported

On the call: your positioning, ideal buyers, and content and outreach opportunities.

~1 hour a month of your time You approve every post
Built forCPAs & Fractional CFOsCEOsConsultantsAgency OwnersProfessional Service FoundersFranchisorsVC-Seeking Founders Built forCPAs & Fractional CFOsCEOsConsultantsAgency OwnersProfessional Service FoundersFranchisorsVC-Seeking Founders
The power of a personal brand

Your reputation should be doing the selling for you.

When the right people already know what you think, every part of the business gets easier.

01

Hire better

Top talent wants to work with leaders they already follow. Attract higher-quality people without chasing them.

02

Close faster

Prospects arrive on calls pre-sold, because they've been learning from you for weeks before they ever book.

03

Charge more

Show prospective buyers the expertise and client results behind your fees.

“
The most underpriced asset for any operator in 2026 is their personal brand.
Iman Gadzhi, on X
The system

Your expertise. An active growth system.

Content and targeted outreach, managed by your FounderBrands team.

Monthly recording

Your expertise

1 hourper month

Your experience, captured in your voice.

Content

Daily X and LinkedIn posts that sound like you.

Outreach

Relevant comments and conversations with suitable buyers.

Buyer conversations

A clear route from interest to a sales call.

Your time commitment: about one hour a month. We handle writing, scheduling, outreach and reporting.

Book your growth strategy call
Client success stories

Client outcomes, in their own words.

Real clients, on camera, with the numbers to back it up.

0+B2B founders served
5.0rating on Clutch
0client case studies on camera
0KX impressions in a single month for one founder
Brad Nelson, CPA, video case study Watch Brad's story · 9 min
Accounting · Latest case study
+$120Ka year for his firm. New clients now book weeks in advance.
  • 16 sales calls in his first two months
  • 28,000+ impressions and 383 new followers
  • One new client went from booked call to signed proposal in a week
Brad NelsonCPA & Co-founder, Striker Finance
“I’ve closed deals from people tagging me. And I don’t even touch the content. FounderBrands runs the whole thing. It’s generating more than I’m paying. I just wish I started 18 months earlier.”
Mike Calcara, founder of MotosaicMike CalcaraFounder, Motosaic
“Two of my dream clients hired me after finding me on Twitter. They told me the content was why they reached out.”
Jonathan Shoff, founder of Shoff AccountingJonathan ShoffFounder, Shoff Accounting
“I had my biggest month in October I've ever had. I started out with zero on X. But from the first post, I had people starting to reach out to me for help.”
Ashley Storm-Ruleman, business lawyer at Storm-Ruleman PLLCAshley Storm-RulemanBusiness lawyer, Storm-Ruleman PLLC
Clutch
5.0/ 5★★★★★5 verified client reviews
Read reviews on Clutch

“They go above and beyond the call of duty and the scope of the project.”

Jarome McKenzieArrowhead Strategy Group

“They do all the heavy lifting and are very accessible when I have questions or suggestions.”

Michael GlynnGlynn Fleet

“They know what they're doing, and I've been impressed with their level of professionalism.”

Phil FitzgeraldAmplify Consulting Services

Explore the plan for your business.

Discuss your positioning, ideal buyers and where content and outreach can support your growth.

Book your growth strategy call
Collin Rutherford, founder of FounderBrands
62M viewson a single post
Meet the founder

We built our own brand first.

Collin Rutherford started his first company, Greenbox Storage, while playing Division I hockey at Dartmouth, and grew it to 23 schools. Then he went all in on X: more than 18,000 posts, and one that reached 62 million views.

The catch? Content was eating 30 to 35 hours of his week. So he built a system that captures his voice in one monthly recording, and a team to run it. That system is FounderBrands. Today it runs the same engine for 70+ B2B founders.

  • Ivy LeagueDartmouth, ex-D1 hockey
  • 2x founderGreenbox Storage and FounderBrands
  • 18,000+posts written on X

As featured on Business Brain · Ryan Doser · Relationship Marketing Podcast

Pricing

Choose the right level of support.

A managed engine, 12-week coaching or a focused Personal Brand Intensive.

Full service Done-for-you

Personal Brand Engine

We create, publish, engage and handle outreach for you.

$3,999/ month
Book your growth strategy call

Content creation

  • Daily posting on X + LinkedIn
  • Monthly content recording · unlimited revisions
  • Dedicated content & client success managers
  • Analytics twice a month + private content dashboard
  • Profile revamp, brand book & Slack support
Done-with-you

12-Week Coaching

Build the engine yourself, with our playbooks and weekly co-creation.

$3,999one-time
Book your growth strategy call

Includes

  • Brand book + profile revamp
  • 6 content co-creation sessions
  • Analytics tracker
  • Engagement system
  • Automation & workflows
  • Scraping tools to build lead lists
  • Outbound DM strategies
  • Async Slack communication
2-hour intensive

Personal Brand Intensive

A focused two-hour session to plan your brand, content and outreach.

$499one-time
Get the Personal Brand Intensive

You leave with

  • Custom brand book
  • Engagement playbook + analytics tracker
  • Outbound lead-gen strategy
  • 6-month social media game plan
  • X + LinkedIn profile optimisation guide
  • How to use AI for world-class content
  • 1 lead-magnet post + delivery automation playbook
  • 5 world-class posts + the playbook to write more
Free X + LinkedIn profile audit

See your profile through a buyer’s eyes.

Get a personalized review of your positioning, content and public engagement.

  • Clear positioning priorities
  • Content and engagement insights
  • Practical next steps

Use X, LinkedIn or both. Findings depend on available public information.

Get your free audit

Add at least one profile and your work email.

One profile is enough. Add both for a broader review.

Your email creates your audit record. It is not marketing consent. Privacy policy

FAQ

Questions, answered.

If you don't see your question here, reach out. We're happy to help.

Get in touch
How much does this cost?

The Personal Brand Engine is $3,999 per month. 12-Week Coaching is $3,999 one-time. The two-hour Personal Brand Intensive is $499 one-time. We will help you choose the right support on your strategy call.

How much time do I need to dedicate?

The service is done for you, so your time investment is small: one hour per month on a content recording with your Content Manager. That's how we create authentic content in your voice.

How do you create content in my voice?

Before we write a single post, we build a Brand Book custom to you: your experiences, opinions and writing preferences. Every post is written through that lens.

The monthly recording captures your exact words. The content is authentically yours, repackaged into posts that increase reach and build authority.

How will I know it's working?

You get analytics twice a month showing progress over time. For outbound clients, we also track the leads and clients driven by our efforts.

Do you create AND post the content?

Yes. We schedule everything, and posts are ready one week in advance.

Can I approve content before it's posted?

Of course. You approve all content before it's published.

How long until I see results?

We begin with positioning and launch, then refine content and outreach using actual response data. Timing depends on your offer, market and audience. We discuss expectations for your business on the call.

Will I have a dedicated Content Manager?

Yes. You can talk directly with your Content Manager about anything.

Tell me more about the monthly video call.

One interview-style call per month, about an hour. It's recorded and turned into both text posts and short-form video.

I already have a newsletter or other content.

That's great. We'll repurpose it into posts.

Am I locked into a long contract?

No. After the minimum term you're month-to-month. If it's not working, you can walk away.

What do I do next if I want to move forward?

Book a free growth strategy call with our team. Book your growth strategy call .

Become the go-to person
in your industry.

Discuss your business, your ideal buyers and how a FounderBrands engagement would work for you.

  • Your positioningYour offer, expertise and the market you want to reach.
  • Your ideal buyersThe people and companies most relevant to your business.
  • Content and outreachThe opportunities and support that fit your goals.

FounderBrands client story

Open on YouTubeBook your growth strategy call