How to grow on Twitter?

Focus on the 4 core content types: educational posts that provide actionable value, engagement content that sparks conversations, personality content that shows your human side, and client success stories for social proof. Post consistently 3-5 times daily, engage authentically with your audience, and create "bookmarkable" content people want to save and reference later. Growth typically takes 3-6 months of consistent effort.

What is the best Twitter marketing strategy?

Build a content mix using 40% educational content (frameworks, insights, tutorials), 30% engagement content (questions, relatable takes), 20% personality content (personal stories, behind-the-scenes), and 10% client success stories or social proof. Always lead with value first, then subtly promote your services. Use your bio and pinned post as conversion tools to drive people to your offers.

How do I get more Twitter followers?

Create content that provides immediate value to your target audience. Write posts so good people bookmark them for later reference. Share controversial but professional opinions that spark discussion. Tell personal stories that people relate to. Engage genuinely with others in your niche. Consistency is key - it's better to post 1-2 quality posts daily than to post sporadically.

What are the best Twitter engagement tactics?

Ask questions that require thoughtful responses, share relatable experiences your audience connects with, post contrarian takes (professionally), and create content that triggers emotional responses. End posts with conversation starters, respond to every comment in the first hour, and engage with others' content before expecting engagement on yours. Timing matters - post when your audience is most active.

How to Grow A Brand on X (Formerly Twitter) As a Beginner

Collin Rutherford

4 Common Questions People Ask Me About Growing on X (Formally Twitter)

How to grow on Twitter?
Focus on the 4 core content types: educational posts that provide actionable value, engagement content that sparks conversations, personality content that shows your human side, and client success stories for social proof. Post consistently 3-5 times daily, engage authentically with your audience, and create "bookmarkable" content people want to save and reference later. Growth typically takes 3-6 months of consistent effort.
What is the best Twitter marketing strategy?
Build a content mix using 40% educational content (frameworks, insights, tutorials), 30% engagement content (questions, relatable takes), 20% personality content (personal stories, behind-the-scenes), and 10% client success stories or social proof. Always lead with value first, then subtly promote your services. Use your bio and pinned post as conversion tools to drive people to your offers.
How do I get more Twitter followers?
Create content that provides immediate value to your target audience. Write posts so good people bookmark them for later reference. Share controversial but professional opinions that spark discussion. Tell personal stories that people relate to. Engage genuinely with others in your niche. Consistency is key - it's better to post 1-2 quality posts daily than to post sporadically.
What are the best Twitter engagement tactics?
Ask questions that require thoughtful responses, share relatable experiences your audience connects with, post contrarian takes (professionally), and create content that triggers emotional responses. End posts with conversation starters, respond to every comment in the first hour, and engage with others' content before expecting engagement on yours. Timing matters - post when your audience is most active.

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The "Bottle Night Guy" Just Cracked the Code on X Growth (And I'm Giving It Away)

Hey there,

Collin here - you might know me as the guy who accidentally went viral talking about "bottle night" and got 62.6 million views. Yeah, that was me. People got MAD about that post. Like, really mad.

"You didn't invent hanging out, Collin!"

"How did you take the picture if your phone was locked away?!"

Look, I know I didn't invent hanging out. But here's what I DID figure out...

That "stupid" post generated more leads for my business than 6 months of "professional" content combined.

And that's when it hit me like a groomsman invitation in the mail (speaking of which, I should probably respond to mine, but I'm too busy nerding out about X strategy with you right now).

Here's the thing most people get WRONG about growing on X:

They think it's all about being "professional" and posting industry insights 24/7.

BORING.

Your audience scrolls past that stuff faster than you can say "thought leadership."

After growing my account to over 10,000 followers and helping my clients generate $18,450+ in revenue from X, I've discovered there are exactly 4 types of content that actually work:

Type #1: Educational Content (The stuff people bookmark)

Not just any educational content – I'm talking about posts so valuable people save them to reference later. Like when my client (a lawyer) explained why businesses file in Delaware. I didn't even know why my own businesses were filed there!

Type #2: Engagement Content (Yes, including "shitposts")

This is where the magic happens. My car insurance rant got 6.5 million impressions because EVERYONE with a car relates to that frustration. Sometimes you gotta trigger people (professionally, of course).

Type #3: Personality Content (The human stuff)

That Oasis concert video? 64,000 impressions. My travel posts about Denver vs Tampa? 315,000 impressions. People connect with PEOPLE, not corporate robots.

Type #4: Client Success Stories (Social proof gold)

One client success post drove 8 inbound leads and closed 5 of them. The guy had maybe 15 followers at the time. FIFTEEN. That's the power of social proof done right.

But here's what nobody tells you...

It's not just about posting these 4 types randomly. There's a specific MIX that works:

40% Educational (build authority)
30% Engagement (drive reach)
20% Personality (build connection)
10% Social proof (convert leads)

And the timing? The consistency? The exact frameworks I use?

I've packed it all into my X Growth Playbook – including 41 post prompts that'll help you create killer content without staring at a blank screen ever again.

This isn't theory. This is the exact system I've used to:

✓ Generate millions of impressions

✓ Drive consistent leads for B2B businesses

✓ Help clients go from 15 followers to closing 5-figure deals

✓ Build a personal brand that actually converts

Want the playbook?

Just comment "GROWTH" on any of my posts, and someone from my team will send it over.

Or better yet, if you're serious about turning X into your #1 lead generation machine, let's talk about working together at FounderBrands.

Because here's the truth: You can keep posting "professional" content and getting 12 likes from your mom and your college roommate...

Or you can start posting content that actually builds your business.

Your choice.

Talk soon,

Collin Rutherford

Owner, FounderBrands

P.S. – Yes, I'm still the bottle night guy. No, I'm not embarrassed about it. That post taught me more about viral content than any marketing course ever could. Sometimes the best lessons come from the most unexpected places.

P.P.S. – Seriously, comment "GROWTH" below my YouTube video here and get the playbook. It's free, and it works. What do you have to lose besides another month of posting into the void?

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Ghostwriting for Founders on X & LinkedIn: Scale Your Personal Brand Without Losing Your Voice

By Collin Rutherford • August 5, 2025

If you’re a busy founder, you already know you should be visible on social media. But between investor meetings, product deadlines, and running your team, who has time for daily posts, threads, and thought‑leadership articles? Meanwhile, the audience you want to reach is growing every day: LinkedIn now has over 1 billion members in 200+ countries 56% of professionals are more likely to buy from companies whose leaders are active online 66% say they would recommend a business if they follow one of its executives Your consistent, authentic presence isn’t a luxury anymore, it’s a competitive advantage. Why Ghostwriting is a Game-Changer for Founders A professional ghostwriter can turn your insights into content that builds trust, expands your reach, and drives leads, all while you focus on running your business. Key benefits: Time savings: Hours of writing handed back to you. Consistency: Your voice and presence stay active even during your busiest weeks. Authority: Transform raw ideas into thought‑leadership that positions you as the go‑to expert. Real leads: One client saw a 46% boost in impressions and generated 18 qualified leads in just 3 months. ROI: From affordable starter packages to premium partnerships, ghostwriting often pays for itself quickly. Capturing Your Voice Great ghostwriting isn’t generic, it’s personal. We use structured interviews to extract your unique perspective, stories, and tone. Over time, the process becomes seamless, and your ghostwriter can adapt to your evolving ideas. Platform-Specific Strategies X (Twitter): Short, sharp, and timely. Leveraging threads, polls, and trends while engaging with your audience in real-time. LinkedIn: In‑depth posts, carousels, and videos that build credibility and spark meaningful conversations. Metrics That Actually Matter Forget vanity metrics. Track: Follower growth Engagement rate (comments, shares, saves) Profile views & inbound inquiries Conversions (calls booked, deals closed) Example: Jonathan Shoff tripled his impressions on X and had to grow his team to meet new demand. Best Practices for Working With a Ghostwriter Set clear goals: Followers, leads, speaking gigs, decide what matters most. Choose the right partner: Industry knowledge + ability to match your voice. Collaborate regularly: Share updates, stories, and feedback. Stay human: Post occasionally and respond to important comments yourself. Review analytics: Double down on what’s working. Final Thoughts Ghostwriting isn’t faking it, it’s amplifying your expertise at scale. Leaders like Mark Zuckerberg and John Legere rely on ghostwriters to stay visible and relevant. With the right partner, you can free up your time, grow your influence, and attract high‑value opportunities. Ready to take your founder brand to the next level? Book a free content audit with FounderBrands, and we’ll map out a ghostwriting strategy that turns your ideas into authority, connections, and revenue.

How Jonathan Shoff Turned X Into a Lead Engine with a 146% Increase in Impressions

By Collin Rutherford • April 18, 2025

Client Overview Jonathan Shoff owns Shoff Accounting , a business-owner focused accounting firm that specializes in tax strategy, bookkeeping, and financial planning for business owners. When Jonathan partnered with FounderBrands, he had a solid business and was starting to grow his online presence. He wanted to grow his personal brand on X to reach more business owners, drive new client inquiries, and establish himself as a thought leader in the accounting space. From Low Visibility to Lead Magnet Before FounderBrands Jonathan's X account was averaging: 13,000 impressions / month 280 engagements / month 40 bookmarks / month Fast forward to today, with FounderBrands behind his content strategy, Jonathan’s metrics tell a new story: 32,000 impressions / month 800 engagements / month 51 bookmarks / month That’s a 146% increase in visibility and nearly 3x the engagement without a single dollar spent on ads.