How Jonathan Shoff Turned X Into a Lead Engine with a 146% Increase in Impressions

If you’re a busy founder, you already know you should be visible on social media. But between investor meetings, product deadlines, and running your team, who has time for daily posts, threads, and thought‑leadership articles? Meanwhile, the audience you want to reach is growing every day: LinkedIn now has over 1 billion members in 200+ countries 56% of professionals are more likely to buy from companies whose leaders are active online 66% say they would recommend a business if they follow one of its executives Your consistent, authentic presence isn’t a luxury anymore, it’s a competitive advantage. Why Ghostwriting is a Game-Changer for Founders A professional ghostwriter can turn your insights into content that builds trust, expands your reach, and drives leads, all while you focus on running your business. Key benefits: Time savings: Hours of writing handed back to you. Consistency: Your voice and presence stay active even during your busiest weeks. Authority: Transform raw ideas into thought‑leadership that positions you as the go‑to expert. Real leads: One client saw a 46% boost in impressions and generated 18 qualified leads in just 3 months. ROI: From affordable starter packages to premium partnerships, ghostwriting often pays for itself quickly. Capturing Your Voice Great ghostwriting isn’t generic, it’s personal. We use structured interviews to extract your unique perspective, stories, and tone. Over time, the process becomes seamless, and your ghostwriter can adapt to your evolving ideas. Platform-Specific Strategies X (Twitter): Short, sharp, and timely. Leveraging threads, polls, and trends while engaging with your audience in real-time. LinkedIn: In‑depth posts, carousels, and videos that build credibility and spark meaningful conversations. Metrics That Actually Matter Forget vanity metrics. Track: Follower growth Engagement rate (comments, shares, saves) Profile views & inbound inquiries Conversions (calls booked, deals closed) Example: Jonathan Shoff tripled his impressions on X and had to grow his team to meet new demand. Best Practices for Working With a Ghostwriter Set clear goals: Followers, leads, speaking gigs, decide what matters most. Choose the right partner: Industry knowledge + ability to match your voice. Collaborate regularly: Share updates, stories, and feedback. Stay human: Post occasionally and respond to important comments yourself. Review analytics: Double down on what’s working. Final Thoughts Ghostwriting isn’t faking it, it’s amplifying your expertise at scale. Leaders like Mark Zuckerberg and John Legere rely on ghostwriters to stay visible and relevant. With the right partner, you can free up your time, grow your influence, and attract high‑value opportunities. Ready to take your founder brand to the next level? Book a free content audit with FounderBrands, and we’ll map out a ghostwriting strategy that turns your ideas into authority, connections, and revenue. 

In just one month, FounderBrands helped Pro Performance Hockey generate a 1,161% Return on Ad Spend and grow their YouTube channel from 8 to 149 subscribers subscribers.

Collin Rutherford's Twitter Growth Playbook outlines effective tactics for posting, engaging, and networking on Twitter to grow your audience and drive business results.

Building a personal brand on Twitter takes time, but the rewards are worth it. By consistently showing up, engaging with others, and sharing valuable content, you can establish yourself as an authority