Youth Hockey Company Achieves 1,161% ROAS in One Month
Driving Views, Subscribers, and Clients
Client Overview
Pro Performance Hockey is a leader in elite hockey training, offering camps, clinics, and private lessons for players of all ages and skill levels. To accelerate growth, they partnered with FounderBrands to build a strategic content and advertising system that would drive both enrollment and brand authority.
TL;DR
In just one month, FounderBrands helped Pro Performance Hockey generate a 1,161% Return on Ad Spend and grow their YouTube channel from 8 to 149 subscribers.
The Challenge
Pro Performance Hockey's goal was clear:
- Attract more qualified leads
- Turn leads into loyal customers
- Generate a clear return on every marketing dollar
Before working with FounderBrands, their digital efforts lacked structure. There was no cohesive strategy connecting ads, content, or lead nurturing.
The Solution: A Full-Funnel System Built for Revenue
FounderBrands stepped in to create / manage a growth system that aligned content, ads, and email to move leads through the customer journey.
- Paid Advertising Across Google and Meta
- We launched hyper-targeted campaigns promoting spring clinics, summer camps, and private training. Every ad was backed by audience research and tested creatives to maximize conversions.
- YouTube Channel Management
- We took over editing and publishing of Pro Performance Hockey’s YouTube content. Videos were structured to be both educational and engaging, helping to position the brand as a trusted authority in hockey development.
- Pro Performance Hockey Lab Newsletter Management:
- We created a weekly newsletter that featured embedded YouTube videos. These newsletters delivered real value to Pro Performance Hockey's community while also nurturing leads and driving traffic back to owned media.
Results After Just One Month
- 440% Return on Ad Spend (Camps and Clinics)
- For every $1 spent, the campaigns generated $4.40 in revenue. Paid efforts directly led to 9 new clients.
- 16 Booked Sales Calls (Private Lessons)
- The increase in calls resulted in $7,000 in additional revenue from private training clients.
- 1,161% Total Return on Ad Spend
- Overall return on paid media reached $11.61 dollars for every $1 invested.
- YouTube Channel Expansion and Community Feedback
- Within the month, their YouTube channel gained over:
- 4,900 views
- 141 new subscribers
- 136 hours of watch time
- Community members even approached the founder at local rinks to express appreciation for the video content and newsletters.
- Growth Beyond Paid Campaigns
- Pro Performance Hockey saw an organic increase in referrals and word-of-mouth traffic. Many new clients cited seeing the brand's newsletter / YouTube content through friends.
Why Our Framework Works
- Strategy Focused on Real ROI
- We do not chase vanity metrics. Every part of the system is engineered to convert attention into revenue, from the first impression to the final checkout.
- Precision Targeting Across Google and Meta
- We use advanced audience building and platform insights to serve offers to people most likely to take action. This approach helped Pro Performance Hockey reach a total return of 11x their ad spend.
- Content That Drives Action
- We craft video and written content that educates, entertains, and moves prospects further down the funnel. Content is repurposed across platforms and used to warm up leads before they ever book a call. View their YouTube channel.
- Email That Nurtures and Converts
- Our newsletters are more than updates. They are consistent touchpoints that build trust, deepen brand connection, and create momentum toward the sale. View their newsletter.
- Compounding Growth Through Trust
- When advertising, content, and email all work together, your brand earns trust. That trust becomes the fuel for word-of-mouth growth and referral traffic that compounds over time.
Want Similar Results?
If you're ready to build a marketing system that delivers real results,
book a free consultation with FounderBrands today.
If you’re a busy founder, you already know you should be visible on social media. But between investor meetings, product deadlines, and running your team, who has time for daily posts, threads, and thought‑leadership articles? Meanwhile, the audience you want to reach is growing every day: LinkedIn now has over 1 billion members in 200+ countries 56% of professionals are more likely to buy from companies whose leaders are active online 66% say they would recommend a business if they follow one of its executives Your consistent, authentic presence isn’t a luxury anymore, it’s a competitive advantage. Why Ghostwriting is a Game-Changer for Founders A professional ghostwriter can turn your insights into content that builds trust, expands your reach, and drives leads, all while you focus on running your business. Key benefits: Time savings: Hours of writing handed back to you. Consistency: Your voice and presence stay active even during your busiest weeks. Authority: Transform raw ideas into thought‑leadership that positions you as the go‑to expert. Real leads: One client saw a 46% boost in impressions and generated 18 qualified leads in just 3 months. ROI: From affordable starter packages to premium partnerships, ghostwriting often pays for itself quickly. Capturing Your Voice Great ghostwriting isn’t generic, it’s personal. We use structured interviews to extract your unique perspective, stories, and tone. Over time, the process becomes seamless, and your ghostwriter can adapt to your evolving ideas. Platform-Specific Strategies X (Twitter): Short, sharp, and timely. Leveraging threads, polls, and trends while engaging with your audience in real-time. LinkedIn: In‑depth posts, carousels, and videos that build credibility and spark meaningful conversations. Metrics That Actually Matter Forget vanity metrics. Track: Follower growth Engagement rate (comments, shares, saves) Profile views & inbound inquiries Conversions (calls booked, deals closed) Example: Jonathan Shoff tripled his impressions on X and had to grow his team to meet new demand. Best Practices for Working With a Ghostwriter Set clear goals: Followers, leads, speaking gigs, decide what matters most. Choose the right partner: Industry knowledge + ability to match your voice. Collaborate regularly: Share updates, stories, and feedback. Stay human: Post occasionally and respond to important comments yourself. Review analytics: Double down on what’s working. Final Thoughts Ghostwriting isn’t faking it, it’s amplifying your expertise at scale. Leaders like Mark Zuckerberg and John Legere rely on ghostwriters to stay visible and relevant. With the right partner, you can free up your time, grow your influence, and attract high‑value opportunities. Ready to take your founder brand to the next level? Book a free content audit with FounderBrands, and we’ll map out a ghostwriting strategy that turns your ideas into authority, connections, and revenue.
Client Overview Jonathan Shoff owns Shoff Accounting , a business-owner focused accounting firm that specializes in tax strategy, bookkeeping, and financial planning for business owners. When Jonathan partnered with FounderBrands, he had a solid business and was starting to grow his online presence. He wanted to grow his personal brand on X to reach more business owners, drive new client inquiries, and establish himself as a thought leader in the accounting space. From Low Visibility to Lead Magnet Before FounderBrands Jonathan's X account was averaging: 13,000 impressions / month 280 engagements / month 40 bookmarks / month Fast forward to today, with FounderBrands behind his content strategy, Jonathan’s metrics tell a new story: 32,000 impressions / month 800 engagements / month 51 bookmarks / month That’s a 146% increase in visibility and nearly 3x the engagement without a single dollar spent on ads.
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