6 Steps to Grow Your Personal Brand on Twitter Like a Founder

In this exclusive Q&A session, I’m sharing my personal story—from bussing tables and coaching hockey camps to diving into entrepreneurship. These early jobs shaped who I am and taught me the value of hard work and perseverance. I also talk about the lessons I’ve learned along the way, the mentors who’ve guided me, and what motivates me to keep growing.

Twitter is more than just a platform for sharing thoughts; it's a powerful tool for founders to grow their personal brands, drive leads, and build relationships. Drawing inspiration from the success story of Greenbox Storage's founder, here’s a step-by-step guide to grow your presence on Twitter effectively:

1. Be Consistent

Growth doesn’t happen overnight. Consistency is the foundation of any successful Twitter strategy. Aim to post at least twice a day, every day. Regular posting keeps you visible and reinforces your expertise.

Pro Tip: Use scheduling tools to maintain a steady flow of content without dedicating hours daily.

2. Engage with Other Accounts

In the early stages, your audience is small. Engage with high-follower accounts (5,000+ followers) in your industry. Comment thoughtfully on their posts to gain visibility among their audience.

Why It Works: Thoughtful engagement positions you as an authority and encourages others to check out your profile.

3. Post Valuable Content

Provide value to your audience. Share insights, lessons from your journey, or actionable advice. People follow accounts that teach, inspire, or entertain them.

Content Ideas:

Lessons from your professional journey.
Insights on solving common problems in your industry.
Stories of failure and what you learned from them.

4. Leverage Real-Life Experiences

Your personal experiences add authenticity to your brand. Share "cool stuff" you’ve done in real life, such as starting a business, leading a project, or overcoming challenges.

Example: The founder of Greenbox Storage often shares stories about launching a company during college, making his content relatable and engaging.

5. Focus on Networking

Use Twitter to build relationships with like-minded professionals. Compliment their work, slide into their DMs with genuine messages, or suggest virtual coffee chats.

Action Step: Aim to connect with at least five new people weekly through direct messages or replies.

6. Analyze and Adapt

Use analytics to understand what’s working and what isn’t. Monitor which posts drive engagement and leads, and double down on those types of content.

Tools: Twitter’s native analytics or third-party tools can provide insights to optimize your strategy.

Final Thoughts

Building a personal brand on Twitter requires consistency, authenticity, and strategic engagement. Remember: People buy from people, not companies.

Focus on showcasing your unique voice and providing value to your audience. Start today, and watch your brand grow into a powerful lead-generating asset.

Ready to take your Twitter growth to the next level? Work with us to transform your personal brand and drive leads directly to your business.

Start Here

Newer Post >

Ghostwriting for Founders on X & LinkedIn: Scale Your Personal Brand Without Losing Your Voice

By Collin Rutherford • August 5, 2025

If you’re a busy founder, you already know you should be visible on social media. But between investor meetings, product deadlines, and running your team, who has time for daily posts, threads, and thought‑leadership articles? Meanwhile, the audience you want to reach is growing every day: LinkedIn now has over 1 billion members in 200+ countries 56% of professionals are more likely to buy from companies whose leaders are active online 66% say they would recommend a business if they follow one of its executives Your consistent, authentic presence isn’t a luxury anymore, it’s a competitive advantage. Why Ghostwriting is a Game-Changer for Founders A professional ghostwriter can turn your insights into content that builds trust, expands your reach, and drives leads, all while you focus on running your business. Key benefits: Time savings: Hours of writing handed back to you. Consistency: Your voice and presence stay active even during your busiest weeks. Authority: Transform raw ideas into thought‑leadership that positions you as the go‑to expert. Real leads: One client saw a 46% boost in impressions and generated 18 qualified leads in just 3 months. ROI: From affordable starter packages to premium partnerships, ghostwriting often pays for itself quickly. Capturing Your Voice Great ghostwriting isn’t generic, it’s personal. We use structured interviews to extract your unique perspective, stories, and tone. Over time, the process becomes seamless, and your ghostwriter can adapt to your evolving ideas. Platform-Specific Strategies X (Twitter): Short, sharp, and timely. Leveraging threads, polls, and trends while engaging with your audience in real-time. LinkedIn: In‑depth posts, carousels, and videos that build credibility and spark meaningful conversations. Metrics That Actually Matter Forget vanity metrics. Track: Follower growth Engagement rate (comments, shares, saves) Profile views & inbound inquiries Conversions (calls booked, deals closed) Example: Jonathan Shoff tripled his impressions on X and had to grow his team to meet new demand. Best Practices for Working With a Ghostwriter Set clear goals: Followers, leads, speaking gigs, decide what matters most. Choose the right partner: Industry knowledge + ability to match your voice. Collaborate regularly: Share updates, stories, and feedback. Stay human: Post occasionally and respond to important comments yourself. Review analytics: Double down on what’s working. Final Thoughts Ghostwriting isn’t faking it, it’s amplifying your expertise at scale. Leaders like Mark Zuckerberg and John Legere rely on ghostwriters to stay visible and relevant. With the right partner, you can free up your time, grow your influence, and attract high‑value opportunities. Ready to take your founder brand to the next level? Book a free content audit with FounderBrands, and we’ll map out a ghostwriting strategy that turns your ideas into authority, connections, and revenue.

How Jonathan Shoff Turned X Into a Lead Engine with a 146% Increase in Impressions

By Collin Rutherford • April 18, 2025

Client Overview Jonathan Shoff owns Shoff Accounting , a business-owner focused accounting firm that specializes in tax strategy, bookkeeping, and financial planning for business owners. When Jonathan partnered with FounderBrands, he had a solid business and was starting to grow his online presence. He wanted to grow his personal brand on X to reach more business owners, drive new client inquiries, and establish himself as a thought leader in the accounting space. From Low Visibility to Lead Magnet Before FounderBrands Jonathan's X account was averaging: 13,000 impressions / month 280 engagements / month 40 bookmarks / month Fast forward to today, with FounderBrands behind his content strategy, Jonathan’s metrics tell a new story: 32,000 impressions / month 800 engagements / month 51 bookmarks / month That’s a 146% increase in visibility and nearly 3x the engagement without a single dollar spent on ads.